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John Belcher
John Belcher
John Belcher is CEO and Founder of Enduring Marketing LLC, a paid acquisition consultancy that specializes in helping B2B, Saas, and FinTech startups analyze and scale their user acquisition programs.

John is a former Googler, worked in medical device sales at Stryker and attended the University of Notre Dame where he walked on to both the football and track teams.

I’ve been setting up YouTube campaigns for years now and I loved seeing how John goes about creating the strategy and campaigns for YouTube campaigns. I’m a creative person first and data person second, so it was valuable for me to get the details on building out campaigns based on data and numbers. My biggest takeaway was how you to establish a baseline of results and aim to move the needle at least 4 points higher. I also didn’t know you could create custom columns so you could ad view through conversions and regular conversions. (super geeky stuff here) This will alone will save us time and headache in creating reports for our clients.

Great Course For Setting Up YouTube Campaigns Based On Data

I have purchased some of Justins courses before and when I saw the youtube ads course I had to buy it. We get 90% of our business from youtube and so I am always wanting to sharpen my axe. John Belcher did an awesome job laying the course out and explaining each step. There are resources and worksheets after each lesson. Very happy I purchased this course. Highly suggest you purchase it if you use youtube as part of your busness. David Dutton Spring Hill Tn

Awesome Course. Very Thought Out.

I happen to know John Belcher personally. We met at a coffee shop with a handful of internet marketers. I knew immediately this guy was for real. He is in the trenches producing winning results for his clients right now. If you want substance and a look over John’s shoulder on what to do and what not to do when it comes to youtube ads then this course is for you. John is detailed to the bone and shows you exactly his approach and resources to create killer results for yourself or for you clients. This program is filled with substance and what is working right now! I highly recommend the Bulletproof Youtube ads by John Belcher John F

John Belcher’s Bulletproof Youtube Ads Rock

I want to start by saying this is one of the most well done and thought out courses on DMBIonline. In fact it’s one of the top media buying courses I’ve taken. John does an incredible job of walking you through the entire process from planning, budgeting, building, analyzing, and scaling a YouTube campaign with detailed case studies, templates, and examples at every step of the way. What I loved most about this training is the simple explanations and case studies for fundamental principles about budgeting, statistical significance, and campaign scaling that can apply for any campaign you launch on YouTube or other platforms. If you want to see inside the mind of a veteran media buyer and see exactly how to plan and execute effective campaigns, you need to get this course.

This Is A Must For Any Media Buyer! Amazingly In Depth

This course is technical and to the point, no fluff or filler. John is clearly very knowledgeable. I’m not very technical – I’ve gone through the entire course once, and will again several times to get a better grasp some of the more complex concepts.

Very Detailed – Incredible Value
How would you like to bring in millions of dollars in revenue…with just one great ad?

That’s exactly what Dollar Shave Club, Orabrush, and Poo Pourri did.

These companies started small and grew into revenue monsters…

…all on the back of a few insanely successful YouTube ads.

Poo-Pourri grew slowly for 6 years…then a single YouTube ad generated $4 million in backorders practically overnight.

Orabrush went from getting one order every 36 days to raking in $11 million annually.

And Dollar Shave Club? These guys started with no business whatsoever and recently sold for $1 billion.

None of those stories would be possible without YouTube’s almost unparalleled ability to help grow & scale businesses in any industry.

See, YouTube is not like any other ad network. There are 3 big things that make YouTube a game-changing traffic source:

Fact #1: YouTube is huge, and it’s only getting bigger.

Over 300 hours of video are uploaded to YouTube every MINUTE:


This rapidly growing source of inventory means you can always reach more and more people. It also helps to fight rising prices, which makes it easier to maintain a strong ROI on your campaigns.

Fact #2: YouTubers have a high CLTV (customer lifetime value) and low CPQE (cost per quality engagement).

The awesome thing about YouTube ads is that you only pay when people choose NOT to skip your ads…so you’re only paying for interested views.

And because YouTubers are such engaged users, they tend to have a high customer lifetime value. If you can earn their trust they will buy from you again and again.

Fact #3: YouTube is proven to work on a massive scale.

Remember, this is the same network that launched Dollar Shave Club, Orabrush, and Poo Pourri.

It’s also made a fortune for Tai Lopez, Jeff Walker, Wealthsimple, and many more.

This is proof that if you do YouTube advertising the right way, you can launch your business into the stratosphere.

And nobody knows this better than the instructor of this training, John Belcher.

Learn The Secrets Of YouTube Success From A Google Insider When it comes to YouTube ads, John has seen it all.

He’s a former Googler who worked in the Adwords department, where he learned the intricacies of this powerful traffic system.

He has the inside perspective on how this network ticks, how to make it sing, and most importantly…he knows where most people go wrong.

He’s seen data on hundreds of campaigns…from losing campaigns to break-even campaigns to wildly profitable campaigns… All from the inside of Google itself.

That’s why, when John shows you examples of successful ads from companies like Real Estate for Busy People…

He’s not just guessing that they worked.

He knows.

And better yet, he knows why they worked, and he knows the exact steps you need to take to recreate that success in your own campaigns.

Today John owns his own ad agency where he’s helped over 30 companies build successful YouTube acquisition strategies. He even recently guided a financial tech startup from their pre-seed round to their Series A using only YouTube ads.

If you want to learn how to reach massive scale with YouTube ads, trust me when I say that you could not possibly be in better hands.

And one of the first things John is going to teach you is…

Why Most YouTube Advertisers Lose Their Shirt

Tell me if this sounds familiar:

You decide to give YouTube ads a try.

You produce a short video, set up some campaigns with a link back to your sales page, and throw some traffic at your offer.

Two days and $300 later, you log in to your Adwords account to see how your campaign is performing.

To your horror, you realize that your campaign has generated lots of impressions…

…with very few clicks and almost NO conversions to speak of.

With a sinking feeling in your gut, you pause the campaigns and come to the only sensible conclusion:

“YouTube doesn’t work for my business.”

Unfortunately, this is where most people stop trying and give up on this goldmine of a traffic network.

And that’s too bad, because the truth is that YouTube DOES work for your business—it can work for any business—no matter what industry, niche, or vertical you’re in.

The reason your campaigns didn’t work is because they weren’t set up for success. I see this all the time, even from experienced media buyers.

See, many of the standard best practices & tactics that work on other ad networks will NOT work on YouTube…

(And yes, that even applies to the Google Search and Display Networks—even though they all use the same Adwords interface.)

Here’s What Most Media Buyers Do WRONG On YouTube

If you’re going to screw up with YouTube, you’re going to do it before you launch your campaign, before you set your targeting, and before you even create your first ad.

You’ll screw up at the very beginning when you set your expectations.

Most media buyers get hung up trying to make their YouTube results match the results they get from other networks.

But that will never work.

You can’t compare YouTube with other networks, because they are totally different platforms that work in radically different ways.

And if you’re going to make this mistake, it will be one in one of these 3 ways:

Mistake #1: You don’t understand the mentality of a YouTuber.

People on YouTube have a very different mindset than people on Facebook or Twitter.

As an advertiser, you have to approach them differently.

These are not distractible people stumbling through a newsfeed. People come to YouTube looking for answers (it’s the #2 search engine in the world, according to ComScore), and they are highly engaged with the videos they’re watching (the average mobile session is 40 minutes long, according to Tech Times).

It’s no surprise YouTube sends the most engaged traffic of any network by a big margin:


If you talk to a YouTuber the same way you talk to someone on Facebook, Twitter, or LinkedIn, you’ll struggle to any traction.

So that raises the question…how should you talk to YouTubers? And assuming you can create an interesting ad, how will they respond?

Which brings us to mistake #2…

Mistake #2: You don’t know how to accurately track results from YouTube.

As a skilled media buyer, you already know the importance of accurate tracking & analytics. You know the only way to successfully scale a campaign is by knowing your metrics.

Well, the same thing is true with YouTube. But with YouTube, tracking your visitors & sales accurately requires a few extra steps.

To set yourself up for success, it’s essential that you take these steps to make sure you are measuring the RIGHT metrics for YouTube traffic.

The bad news is that most advertisers fail to get this right, and as a result they never really know if their campaigns are making money or losing money.

The good news is that once you know the proper way to set up your YouTube campaigns, this is easy to get right.

Mistake #3: You don’t use data to build a custom-made plan.

When creating a new campaign, it’s tempting to choose a random budget and throw some money at your shiny new ads just to get some immediate data.

But when you test a haphazard budget like this, you’re basically rolling a pair of loaded dice.

Chances of success: zero.

Chances of wasting your money (or your client’s money): very good.

This is NOT how a smart media buyer plans out their campaigns.

To put yourself in a position to succeed, you need to avoid the temptation to immediately start your campaigns…and instead use data to build a plan that makes sense for this particular client, offer, and campaign.

You need to calculate (not guess) the answers to questions like:

What should my test budget be?

What’s a good conversion rate?

How should I decide when to pause and when to scale?

There are formulas you can use to quickly calculate all this stuff, but unfortunately most media buyers don’t know them.

What Happens When You Make These Mistakes?

What happens when you try to make your YouTube campaigns work the same way your Facebook, Twitter, or display campaigns do? Well, there’s only one result that’s even possible:

You’ll lose a lot of money.

Not only that, you’ll also lose face with your clients. They expect you to know how to succeed on the big traffic networks. So if you can’t generate a positive ROI on YouTube, of all places, then they’re going to start doubting your abilities…

…and maybe even looking a new media buyer.

So how can you avoid these mistakes and find the promised land of YouTube success?

Use The Same YouTube System That Launched Some of The World’s Biggest Companies

This isn’t some “how to create your first YouTube ad” course for newbs and wantrepreneurs.

This is a system, a methodical process for building a massively successful YouTube campaign from beginning to end.

It’s thorough enough for the beginner, but it’s really designed for the intermediate or advanced advertiser to take their campaigns to the next level.

You’ll start by learning how to find the right messaging and determine an effective test budget, and you’ll finish by discovering how to scale your winners for massive growth.

Your instructor is John Belcher, a former Googler (so he has the inside perspective on this powerful network) and one of the world’s foremost authorities on YouTube advertising.

This system works even if you have no YouTube following, even if you have no video production skills or software, and even if you’re terrible on video.

(In fact, you don’t even have to appear on-camera at all to kill it with YouTube ads.)

Here are a few of the things you’ll learn:

The two types of YouTube ads (and where you should begin when you’re just getting started)

6 rules for mapping out your YouTube campaigns inside of Adwords How to construct your targeting plan, starting with the super-niche and progressing to fully scaled

Exactly which tools to use to create your ads as quickly & easily as possible (along with discounts to save you money on these services)

Tips to help you evaluate, optimize, and scale your campaigns using my simple Decision Tree Worksheet

Access to my YouTube Ad Example Library, which you can use for inspiration from other highly successful ads

How to map out your “anti-customer,” and why this is every bit as important as developing your customer avatar

Exactly how you should “trim the fat” from your campaigns so you can scale up while maintaining your ROI

How to create professional-looking, high-converting ads…even if you’re terrible on video, and even if you don’t even own a camera

And much more
Every module includes real-life examples from successful YouTube campaigns from companies like Dollar Shave Club, Frank Kern, Tai Lopez, and more.

Plus, John will walk through the creation of a brand-new campaign case study along the way…giving you an over-the-shoulder view of how to implement every step of the system.

You’ll also get checklists for everything, making it as easy as possible for you to get started (and to ensure you don’t miss any crucial steps along the way).

Of course, this is all in addition to the benefits you get from ANY of DMBI’s Bulletproof Courses:

5 Things You Should Know Before You Invest Today

We have 5 ways to make sure our system will work for your business, and they’ll work today:

Free, Regular Updates Whenever Necessary: Traffic systems change all the time, which is why we keep our DMBI courses updated whenever something changes in our industry.
No Weak Theories, Only Proven, Field-Tested Methods: Our courses are backed by millions of dollars in real-life campaign testing, making them the most reliable training on the market.
Ideal For Speed Learners And Busy Professionals: No time? No problem. You can watch courses on the go on any device at 1.25x, 1.5x, or even 2x the speed. Then follow the checklist as you implement the system to make sure you don’t miss any steps.
Ideal For Training Your Staff: Want to delegate advertising to your employees? Use our systems to train them and reap the benefits of successful media buying. Countless business owners did the same before you.
These Systems Are Developed With All Business In Mind: With over 3,000 students (and counting), our systems have been tested and proven to work across just about every niche and industry there is.
Now that you know everything that’s included with this course, you might be wondering…

Just How Much Is This System Worth?

To answer that, let me tell you a little story.

A couple years ago I was working with a client, and I was stuck. I had gotten them some initial results…but they wanted more. They wanted G-R-O-W-T-H.

They had heard a lot about video advertising—how fast it’s growing, how well it performs, how it’s “the future of the Internet,” and all that.

(You’ve probably heard more than a few statements like that too.)

So we decided to do some YouTube.

Unfortunately I had no experience with YouTube at this point, and my client was going to hire somebody else to do it. But I didn’t want to send them to a competitor, so I did what any smart media buyer would do:

I sought out some training to improve my skills.

Specifically, I paid one of the best YouTube advertisers on the planet $1500/hour to teach me his system.

It was expensive, sure, but it was well worth the cost.

As expected, the system worked like gangbusters—and I would NEVER have been able to deliver the results I did without his training.

Now I have another happy client, along with an extremely valuable skillset that will stay with me for the rest of my life.

Bulletproof YouTube Ads is going to give you that same level of detailed instruction and systematic campaign planning that I got…

…taught by a former Google employee with the “inside scoop” on how to achieve massive success on YouTube.

The only difference is that instead of $1500 for one hour, you’ll only pay $99 for 3 hours of high-quality instruction plus lifetime access to 20 tools, resources, and PDF checklists.

When it’s all said & done, you’ll have a meticulously tested system you can use to grow and scale any business with YouTube ads.

And if that isn’t enough, I’ll do you one better:

I’ve spoken with the owners of top-tier tools covered in the course and worked out added bonuses or discounts that are exclusive to DMBI students.

…including the same powerful tool you can use to create professional-looking, high-converting video ads quickly (even if you’re terrible on video and don’t even own a camera).

And as always, your investment comes with my…

Bulletproof 30-Day Money-Back Guarantee

You don’t even have to decide now. Put this YouTube advertising system to use for a full 30 days. If for any reason you’re not absolutely satisfied with what you receive or the information we provide…

Or if you fail to double your revenue using our system…

Simply send an email to our support within 30 days of receipt, and your entire purchase price will be refunded.

Our support staff is live 24/7, covering all time zones.

Here’s Your Chance To Wake Up Tomorrow With A Proven Plan

If you leave this page now, you’re going to wake up tomorrow and everything is going to be the same.

You’ll still have the same challenges and frustrations, without any new hope on the horizon for rapid business growth.

But when you DO invest in this system, then tomorrow will be different.

Tomorrow you’ll have a solution.

You’re going to wake up and know how to find your keywords, how to target your ideal users, how to quickly create effective ads, how to test your campaigns, and how to scale up your winners.

If this training gets you one new client, it will more than pay for itself.

But that’s just the beginning. Because once you know how to tap into the tremendous power of the YouTube network, what’s stopping you from putting ALL your clients on this new channel?

A move like that could double your revenue.